Bloomsbury Applied Visual Arts combines visual inspiration with practical advice on everything from idea generation and research techniques to portfolio development – making this the ultimate guide to a visual arts education.
Covering the full range of graphic design - from color and fonts, to information design and packaging - this introduction is just what the new design student needs to find their feet.
Get a solid grounding in everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility.
Explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry.
Find practical and inspirational advice on finding and contacting clients, putting together promotional materials and establishing yourself as a professional illustrator.
Explore key semiotic terms and theories in relation to visual communication, to help design students gain a deeper understanding of how communication works.
Learn the distinction between ‘making,’ rather than ‘taking’ photographs and find creative solutions to the work you want to make, fusing personal ideas with knowledge, compositional elements and practical skills.
