MARKETING & ADVERTISING
Anyone looking to develop their understanding of marketing, advertising and branding need look no further. With introductions to consumer behaviour, online marketing and marketing management you’ll gain a solid grounding in the principles, before moving on to packaging and brand-driven innovation.
Download a PDF version of this page to use as a Subject Guide to Marketing & Advertising. This link can be added to a course syllabus or reading list.
Introductions to key topics
Basics Advertising 01: Copywriting | Fashion Promotion: Building a Brand Through Marketing and Communication | Basics Marketing 01: Consumer Behaviour | Basics Marketing 02: Online Marketing | Basics Marketing 03: Marketing Management
Topics in depth
Brand-driven Innovation | Communication Design: Insights from the Creative Industries | Fashion Promotion in Practice | Kiss & Sell: Writing for Advertising | Marketing Fashion Footwear | Packaging the Brand | Social Media for Fashion Marketing